New York, NY
Without any current food service operations, other than coffee pantries, GroupM retained Davella Studios, to advise as to the level and type of food service amenity that would best correlate to GroupM’s demographics and culture. Initially, Davella Studios provided an intensive programming effort and presented several scenarios to elicit feedback and help shape their new offering. Burdened by the lack of on-site cooking, Davella Studios, recommended and designed a cafe that maximized efficiency, limiting customer wait times and celebrating a robust coffee program featuring onsite baristas. Fresh foods are displayed to allow customers to select from daily specials or request limited customization. For those customers pressed for time, pre-packaged items are displayed in vertical merchandisers. Finally, Davella Studios, represented GroupM during a food service operator RFP and ensured the selected candidate understands and fulfills the GroupM food service vision on a daily basis.
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